As many of you know, the 16 year old male version of Hanna Montana, Justin Bieber, created a lot of buzz this past year. Discovered by Island recording artist, Usher, Bieber's been on top of the music game since he danced his way onto the scene.
It would be the understatement of the millennial to say Bieber has become just another pop-star: He's now an icon, and Justin Bieber's only getting bigger. I'm no investment banker, but if he were publicly traded, I'd be pouring out my piggy bank to hop on board. It's one thing to be a star, but Bieber has become a brand and a lifestyle. In my personal opinion, it's isn't his undeniable talent that strikes gold in the hearts of fans across the globe, the Canadian singer lures us in with uncanny PR skills that seem to be putting him right over the edge.
1. Blazing the Media. Whether you're a tween keeping up with tour dates on the web, or a working mom catching you morning news before work, you'd have to be living under a rock on Mars, or practically half died not to catch a dose of Bieber in some form. He's posing for sexy shoots with Kim K on your newsstands, rocking the stage of the Grammy's with Usher, and showing up to liked on your Facebook page. All the while, still finding time to soar to the Billboard Top 100 charts. Bieber is simply owning every media outlet out there and working the PRess.
2. Mingling with the Public. Following Justin Bieber on Twitter can be quite interesting to say the least. I love that he speaks directly to and with his fans; and you never know what he's going to say next. (Ie. the Raven-Symone tid-bit) He takes the time to keep fans updated on his shows and appearances, and seems to be all about transparency. However, it's the time he spends tweeting his fans that strikes me. Bieber truly becoming a lifestyle for his fans, who obviously can't get enough of him. 3. Captivating His Niche. Bar none. Justin Bieber appeals to all demographics. His audiences love that he's the lovable guy next door. Bieber has succeeded in carving out his own niche and is consistent in his image, message, and his "shawty" like swagger. There are definitely many tween heart throbs out there, but there will never be another Justin Bieber.
On any given day, Justin Bieber still has the capacity to become an unrelenting trending topic on my beloved timeline. Teen girls love him, moms adore him, and college girls sit back wonder "If only he was about 5 years older..." I don't know whose running the business side of his empire, but they're clearly utilizing every inch of the Successful Strategies of PR.
